Collision repair · Website design
Every body shop site says "quality work, fast turnaround."
So none of them tells a customer anything. What separates one shop from the next is the equipment in the building and the work you can put a photograph to. Almost nobody puts either on their website.
What this trade actually needs
Four things that matter more than a stock photo.
Someone reaching a collision site has usually just had a bad morning and is deciding whether to trust you with the second most expensive thing they own. Reassurance is specific or it is worthless.
- 01
Your equipment is the argument
A modern car is full of cameras and radar that have to be recalibrated after a repair or the driver assistance quietly stops working correctly. A shop that can do that in-house has a real, checkable advantage over one that subcontracts it, and almost none of them explain it. That room is the most persuasive thing you own.
- 02
Before and after, of your own cars
It is the only proof a customer can read without knowing anything about the trade. Shot on a phone in your own bay is fine, and often better. What matters is that they are yours and that you have the owner's permission to publish them, which we sort out properly rather than assume.
- 03
The insurance question, answered honestly
Customers arrive believing their insurer has already chosen a shop for them. Whatever the position is in your state, the page should say it plainly and accurately. I will check it against the actual regulation before it goes on your site rather than copying the confident paragraph every competitor is running.
- 04
Certifications, only the ones you hold
Manufacturer certifications and technician credentials are worth displaying and are easy to verify, which is exactly why they must be current. Every badge on the page gets checked against the issuing body, and an expired one comes off. That is the whole business I'm in.
Asked by shop owners
The questions shop owners ask.
It helps with the half that doesn't. A customer who has been given a list of shops will look up every name on it, and the one with a real site showing real repairs wins that comparison in about fifteen seconds. It is also what you point at when you want work that doesn't come through a program.
Yes, and I would rather you did. A phone, good light in the bay, the same angle before and after. I'll give you a one-page shot list. Your own work photographed adequately beats a professional photograph of somebody else's car every single time.
Generally no, and this is one of the few trades where I say that. Collision work is priced from an estimate on the actual damage; a number on the page would be fiction. What you can publish honestly is the process: what happens between the phone call and the keys coming back.
Yes, with the exact year and something behind it. In a trade people approach warily, decades in the same building is the strongest single fact you have. Unlike "quality work, fast turnaround", nobody else can write it.
Begin
Start with a question.
Tell me what's in your building and what your current site gets wrong. You will get a straight answer on whether the studio is the right fit, in the first reply.
Monday to Friday
An email reaches the same person directly. If you would rather set the brief out in full, with what you need, where to start and how quickly, there is a short form on the studio page, and it goes to the same address.